As a dentist, you know there are some things you need to do to ensure your practice is thriving and growing. Some work may feel less obvious or urgent but can significantly impact your practice. One of those tasks is ensuring you have a solid online presence via your website. Here are some tips for creating a winning dentist’s SEO.
Mobile-Friendly Website
To ensure that your website is easily accessible to both patients and search engines, it should be mobile-friendly. Mobile-friendly websites have a visual layout that adapts to varying screen sizes and resolutions, making them easier for users to view on smartphones or tablets. If a webpage has an unfriendly design, this can cause the page to look distorted when viewed in a browser running on a smaller device.
Dental Specific Keywords
The most crucial aspect of your dentist’s SEO strategy is using keywords specific to your practice. Focus on words or phrases people will use, such as “dentist near me,” “dental implants cost,” and “best dentist.”
To find the right keywords for your website, conduct keyword research. Use tools to find out which keywords have more search volume than others and which ones are most relevant to what you offer to maximize your local SEO for dentists. Once you’ve determined the best keywords for your business, include them in every piece of text on your site, including meta tags, headings tags, alt tags, and even URLs.
Video Is Powerful
Video is the best way to engage visitors and give them an idea of what your practice is like. It’s much more engaging than text and can be used in many ways:
- Show off your office space using a virtual tour that includes the waiting room, exam rooms, private offices, and other areas of interest.
- Use testimonials from happy patients who have come through your doors or completed their treatment at the practice.
